The Connecticut Fatherhood Initiative Dear Dad Tour is a video booth tour that travels throughout the state of Connecticut collecting anecdotal stories from people like you. Stories about fathers – people share their thoughts about their fathers, themselves as fathers, their co-parents or partners as fathers, or any man in their lives that plays a paternal role… the choice is yours as the storyteller!

Once the stories are collected, they are shared with the world online and via the website, in the hopes of drawing attention to the significant role of fathers and the Connecticut Fatherhood Initiative (CFI), a statewide multi-agency collaboration, led by the Department of Social Services, working toward a common goal: to support children, mothers and fathers by focusing on the important influence of men who are or will be in fathering roles.

The tour is a collaborative effort of the CFI and American View Productions (AVP), a marketing and promotions agency. Since 1999 CFI partners have worked to change systems to better serve fathers and their families. CFI engaged AVP to create a public awareness campaign. The CFI Dear Dad Tour was that public awareness campaign. A campaign utilizing the great fatherhood stories to bring attention to the activities of the CFI while sharing compelling examples of why fatherhood is so important.